Crafters
Crafters
Crafters
We collaborated with Crafters, a large retailer in Argentina offering a wide range of tools, building materials, and home improvement products, to revise and expand their existing branding. The project focused on making the brand more approachable and appealing to DIY enthusiasts by refining the visual identity and creating cohesive, user-friendly communication elements.
We collaborated with Crafters, a large retailer in Argentina offering a wide range of tools, building materials, and home improvement products, to revise and expand their existing branding. The project focused on making the brand more approachable and appealing to DIY enthusiasts by refining the visual identity and creating cohesive, user-friendly communication elements.
We collaborated with Crafters, a large retailer in Argentina offering a wide range of tools, building materials, and home improvement products, to revise and expand their existing branding. The project focused on making the brand more approachable and appealing to DIY enthusiasts by refining the visual identity and creating cohesive, user-friendly communication elements.

Process

Our work with Crafters involved updating the color palette to reflect a friendlier and more inviting tone, while also establishing clear application specifications for consistency across platforms. We developed social media templates, web banners, and a comprehensive brandbook to guide future communication efforts. Additionally, we created a detailed brand strategy plan to align with Crafters' mission of connecting with the DIY community.

Services

Branding

Brand Strategy

Social Media